Center Product Update: What’s New in April 2017

Welcome to the first edition of our monthly product update. This is where we’ll give you a quick rundown on everything that’s been added to Center in the past month or so.

We decided to kick off this series this month because, well, we’ve shipped a lot of new features recently! Here’s an overview.

Center Forms

Center Forms are customizable lead-capture forms you can use to collect contact data from anywhere on your website.

Already using different form but want to get that data into Center? No problem. Use the form as an endpoint for your existing forms so that Center can capture and securely handle your data.

Once the data is in Center you can use the rule builder to segment those contacts and trigger actions and automations based on their behavior.

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New YouTube & Vimeo Integrations: Segment Your Contacts by the Videos They’ve Viewed

Track Video Engagement with YouTube and Vimeo

If you’ve made any videos for your business, you’ve probably invested a lot in them.

Scripting, lighting, sound, graphics—it can take real time, and often real money.

And it’s generally worth it: customers love video, and businesses using video marketing tend to report that they find it effective.

Even so, you’re probably not getting everything you could be getting out of your video investment.

Not unless you’re able to track how your audience is engaging with your videos—and then act on that information.

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[Big Feature Update] Capture Leads from Your Website & Beyond with Center Forms

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Get Center and Start Collecting Leads from Anywhere

Capture leads from anywhere. Then, send them anywhere—automatically.

That’s one of the coolest things you can do with Center. Now, we’ve released a new feature to massively expand the “capture” part of that equation: Center forms.

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[Huge Center Product Update] Facebook Custom Audience Integration: Stream Contacts into Custom Audiences in Real Time

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Click Here to Get Started with Center + Facebook Ads

Everyone knows Facebook these days, and most marketers have caught on to the incredible power of Facebook Ads.

They’re versatile. They can get hyper-targeted. And they’re affordable, getting more results with less ad spend than most other social advertising platforms.

While Facebook Ads can be an excellent way to expand your audience, there’s another, equally worthwhile way to use them: to reinforce the messaging you’re sending to your existing audience.

As effective as email marketing is, people are bombarded with email messages day in and day out. It’s all too easy for your email about your giant promotion to get buried in an inbox. Facebook ads create another channel for reaching your list and book more time in front of your audience.

That’s why one of the best ways to get more out of the Facebook Ads platform is to create custom audiences.

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