Everyone knows Facebook these days, and most marketers have caught on to the incredible power of Facebook Ads.
They’re versatile. They can get hyper-targeted. And they’re affordable, getting more results with less ad spend than most other social advertising platforms.
While Facebook Ads can be an excellent way to expand your audience, there’s another, equally worthwhile way to use them: to reinforce the messaging you’re sending to your existing audience.
As effective as email marketing is, people are bombarded with email messages day in and day out. It’s all too easy for your email about your giant promotion to get buried in an inbox. Facebook ads create another channel for reaching your list and book more time in front of your audience.
That’s why one of the best ways to get more out of the Facebook Ads platform is to create custom audiences.