[Big Feature Update] Capture Leads from Your Website & Beyond with Center Forms

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Get Center and Start Collecting Leads from Anywhere

Capture leads from anywhere. Then, send them anywhere—automatically.

That’s one of the coolest things you can do with Center. Now, we’ve released a new feature to massively expand the “capture” part of that equation: Center forms.

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Next-Gen Facebook Retargeting: 7 Clever Customer Segments to Add to Your Remarketing Campaigns

Next-Gen Facebook Retargeting

Especially when you first get into online marketing, it’s easy to geek out on Facebook Ads for their ultra-granular audience targeting options.

But as powerful as it feels to pinpoint an ad audience using dozens of demographic and behavioral factors, you don’t want to get in too deep before you try one other tactic …

Retargeting.

Ad company Criteo has reported that they’ve seen a tenfold increase in display ads’ effectiveness with retargeting ads, compared to standard ads.

And that’s with display ads, where engagement metrics tend to be tiny compared to in-feed social media ads. You can capture even more customers with a good Facebook retargeting strategy.

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Same Customers, More Revenue: 7 Ways to Automate Upsells Online

How to Automate Upsells Online

When was the last time you left Target carrying nothing other than the laundry detergent you went there to buy?

Was it the same day you stopped at Starbucks for a small black coffee and nothing else?

If you’re drawing a blank, it’s okay. These companies have mastered the art of maximizing revenue per customer.

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3 Easy Automation Rules to Help Your Sales Team Close More Leads

3 Automation Rules to Help Your Sales Team Close More Leads

When I started talking to the first handful of successful Center users, I noticed an interesting trend.

The marketers and company founders who were getting the most out of this new automation tool were saying things like …

“I used Center to identify the people who were most engaged with my training videos and automatically reach out to gauge interest in a new program I was creating. Of the most interested people, 73% signed up for my $300 presell offer—6 months before its release.” (from Sam Oh, founder of Money Journal)

And:

“I was able to identify all prospects who watched 100% of a 3-video series in Wistia, then send those super-qualified leads to a MailChimp list to follow up with them. Center saved us hours of time sorting through people who weren’t interested in our content, freeing up our inbound sales team to build relationships with the right people.” (from Basim Mirza, author of Your Naked Brand and president of Mirza International)

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12 Retention Strategies to Keep Your Most Important Customers from Churning

Marketing doesn’t end after the conversion.

In fact, that’s when things should start getting serious. Now, instead of spending all of your time and resources courting new clients, you need to prioritize keeping your existing customers happy.

This isn’t just so you can meet some fluffy metric like “customer happiness” or even something a little more tangible like your Net Promoter Score.

It’s so you can hit and surpass ambitious revenue goals as a company.

Improving your customer retention rate by just 5% can increases your profits up to 95%, the Harvard Business Review Report reports. (As the author also notes, when you get into the big leagues, investors analyze a company’s churn rate to help determine the value and viability of the business.)

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Increase Your Sales & Fix Cart Abandonment During Every Promotion with This Quick Rule

 
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If your business uses promotions, you can use Center to make them even more effective. There are lots of ways this can play out, but today I want to look at a use case just for businesses who use promo videos to inspire sales.

The internet’s full of distractions, and even if your promo video is highly engaging, there’s some potential for people to wander away before they complete their purchase. This rule gives you a simple way to remind them to come back—fixing cart abandonment, in other words.

Here’s how this rule works in a nutshell.

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5 Kinds of Facebook Lookalike Audiences to Expand Your Reach (and the Best New Way to Create Them)

5 Kinds of Facebook Lookalike Audiences to Expand Your Reach (and the Best New Way to Create Them)

Facebook’s ad targeting options are truly astonishing these days.

You can reach people based on their location, age, gender, birthdays, and interests ranging from French food to furniture.

You can reach people based on their behaviors and target people whom Facebook has observed watching historical dramas, using a travel app, or donating to an environmental charities.

I recently noticed you can even target people by the kind of network connection they’re using on their mobile device when they see your ad. (2G? No ad linking to a data-guzzling splash page for you—or maybe, conversely, you get an ad suggesting you switch to a better phone provider.)

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9 Things You Need to Know About the Center Tracking Code

9 Things You Need to Know About the Center Tracking Script

Center is exciting. Like, probably the most exciting thing ever if you’re a marketing-tech head like me. And one of the most exciting things about it is the ability to trigger actions based on what your contacts are doing across all your marketing and communication channels.

Of course, that kind of power starts with insight into what those leads and customers are doing. A crucial piece of that insight comes from the Center tracking code. In a nutshell, this technology is what tracks your website visitors’ behavior and makes it available to any Center rules that depend on website activity. (Check out our How It Works page for lots of examples of these rules.)

The Center tracking code is so robust that it deserves an entire blog post to unpack it, and, as the Director of Customer Acquisition for Leadpages and Center, there’s nothing I’d rather write about. Here are the eight most important Center tracking code features you need to know about—and how to use them to get better insights and more revenue from your marketing and retention campaigns.

1. Center Tracking Code Works Like Google Analytics

 

Center’s tracking code is based on tried-and-true asynchronous JavaScript tracking techniques used by Google Analytics and just about every major web analytics product out there.

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[Huge Center Product Update] Facebook Custom Audience Integration: Stream Contacts into Custom Audiences in Real Time

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Click Here to Get Started with Center + Facebook Ads

Everyone knows Facebook these days, and most marketers have caught on to the incredible power of Facebook Ads.

They’re versatile. They can get hyper-targeted. And they’re affordable, getting more results with less ad spend than most other social advertising platforms.

While Facebook Ads can be an excellent way to expand your audience, there’s another, equally worthwhile way to use them: to reinforce the messaging you’re sending to your existing audience.

As effective as email marketing is, people are bombarded with email messages day in and day out. It’s all too easy for your email about your giant promotion to get buried in an inbox. Facebook ads create another channel for reaching your list and book more time in front of your audience.

That’s why one of the best ways to get more out of the Facebook Ads platform is to create custom audiences.

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The Center Thesis: Exactly What We Believe and Why We’re Betting Our Future on Center

This might be the most important thing you read about Center.

This post is our thesis on the future of marketing technology and a statement about our forthcoming direction. We’re being pretty open here about our strategy.

If you want to know what core beliefs, theories, and assumptions are driving our product creation, then keep on reading.

So, without further ado …

Here’s Where We See Marketing Technology Going in the Next 5–10 Years

Right now, the marketing software industry is being disrupted (slowly and almost imperceptibly).

In a lot of ways, traditional all-in-one marketing software is on a collision course (albeit a long one) with irrelevance.

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