Center Product Update: What’s New in April 2017

Welcome to the first edition of our monthly product update. This is where we’ll give you a quick rundown on everything that’s been added to Center in the past month or so.

We decided to kick off this series this month because, well, we’ve shipped a lot of new features recently! Here’s an overview.

Center Forms

Center Forms are customizable lead-capture forms you can use to collect contact data from anywhere on your website.

Already using different form but want to get that data into Center? No problem. Use the form as an endpoint for your existing forms so that Center can capture and securely handle your data.

Once the data is in Center you can use the rule builder to segment those contacts and trigger actions and automations based on their behavior.

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New YouTube & Vimeo Integrations: Segment Your Contacts by the Videos They’ve Viewed

Track Video Engagement with YouTube and Vimeo

If you’ve made any videos for your business, you’ve probably invested a lot in them.

Scripting, lighting, sound, graphics—it can take real time, and often real money.

And it’s generally worth it: customers love video, and businesses using video marketing tend to report that they find it effective.

Even so, you’re probably not getting everything you could be getting out of your video investment.

Not unless you’re able to track how your audience is engaging with your videos—and then act on that information.

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[Big Feature Update] Capture Leads from Your Website & Beyond with Center Forms

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Get Center and Start Collecting Leads from Anywhere

Capture leads from anywhere. Then, send them anywhere—automatically.

That’s one of the coolest things you can do with Center. Now, we’ve released a new feature to massively expand the “capture” part of that equation: Center forms.

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Next-Gen Facebook Retargeting: 7 Clever Customer Segments to Add to Your Remarketing Campaigns

Next-Gen Facebook Retargeting

Especially when you first get into online marketing, it’s easy to geek out on Facebook Ads for their ultra-granular audience targeting options.

But as powerful as it feels to pinpoint an ad audience using dozens of demographic and behavioral factors, you don’t want to get in too deep before you try one other tactic …

Retargeting.

Ad company Criteo has reported that they’ve seen a tenfold increase in display ads’ effectiveness with retargeting ads, compared to standard ads.

And that’s with display ads, where engagement metrics tend to be tiny compared to in-feed social media ads. You can capture even more customers with a good Facebook retargeting strategy.

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Same Customers, More Revenue: 7 Ways to Automate Upsells Online

How to Automate Upsells Online

When was the last time you left Target carrying nothing other than the laundry detergent you went there to buy?

Was it the same day you stopped at Starbucks for a small black coffee and nothing else?

If you’re drawing a blank, it’s okay. These companies have mastered the art of maximizing revenue per customer.

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3 Easy Automation Rules to Help Your Sales Team Close More Leads

3 Automation Rules to Help Your Sales Team Close More Leads

When I started talking to the first handful of successful Center users, I noticed an interesting trend.

The marketers and company founders who were getting the most out of this new automation tool were saying things like …

“I used Center to identify the people who were most engaged with my training videos and automatically reach out to gauge interest in a new program I was creating. Of the most interested people, 73% signed up for my $300 presell offer—6 months before its release.” (from Sam Oh, founder of Money Journal)

And:

“I was able to identify all prospects who watched 100% of a 3-video series in Wistia, then send those super-qualified leads to a MailChimp list to follow up with them. Center saved us hours of time sorting through people who weren’t interested in our content, freeing up our inbound sales team to build relationships with the right people.” (from Basim Mirza, author of Your Naked Brand and president of Mirza International)

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12 Retention Strategies to Keep Your Most Important Customers from Churning

Marketing doesn’t end after the conversion.

In fact, that’s when things should start getting serious. Now, instead of spending all of your time and resources courting new clients, you need to prioritize keeping your existing customers happy.

This isn’t just so you can meet some fluffy metric like “customer happiness” or even something a little more tangible like your Net Promoter Score.

It’s so you can hit and surpass ambitious revenue goals as a company.

Improving your customer retention rate by just 5% can increases your profits up to 95%, the Harvard Business Review Report reports. (As the author also notes, when you get into the big leagues, investors analyze a company’s churn rate to help determine the value and viability of the business.)

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Increase Your Sales & Fix Cart Abandonment During Every Promotion with This Quick Rule

 
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If your business uses promotions, you can use Center to make them even more effective. There are lots of ways this can play out, but today I want to look at a use case just for businesses who use promo videos to inspire sales.

The internet’s full of distractions, and even if your promo video is highly engaging, there’s some potential for people to wander away before they complete their purchase. This rule gives you a simple way to remind them to come back—fixing cart abandonment, in other words.

Here’s how this rule works in a nutshell.

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5 Kinds of Facebook Lookalike Audiences to Expand Your Reach (and the Best New Way to Create Them)

5 Kinds of Facebook Lookalike Audiences to Expand Your Reach (and the Best New Way to Create Them)

Facebook’s ad targeting options are truly astonishing these days.

You can reach people based on their location, age, gender, birthdays, and interests ranging from French food to furniture.

You can reach people based on their behaviors and target people whom Facebook has observed watching historical dramas, using a travel app, or donating to an environmental charities.

I recently noticed you can even target people by the kind of network connection they’re using on their mobile device when they see your ad. (2G? No ad linking to a data-guzzling splash page for you—or maybe, conversely, you get an ad suggesting you switch to a better phone provider.)

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9 Things You Need to Know About the Center Tracking Code

9 Things You Need to Know About the Center Tracking Script

Center is exciting. Like, probably the most exciting thing ever if you’re a marketing-tech head like me. And one of the most exciting things about it is the ability to trigger actions based on what your contacts are doing across all your marketing and communication channels.

Of course, that kind of power starts with insight into what those leads and customers are doing. A crucial piece of that insight comes from the Center tracking code. In a nutshell, this technology is what tracks your website visitors’ behavior and makes it available to any Center rules that depend on website activity. (Check out our How It Works page for lots of examples of these rules.)

The Center tracking code is so robust that it deserves an entire blog post to unpack it, and, as the Director of Customer Acquisition for Leadpages and Center, there’s nothing I’d rather write about. Here are the eight most important Center tracking code features you need to know about—and how to use them to get better insights and more revenue from your marketing and retention campaigns.

1. Center Tracking Code Works Like Google Analytics

 

Center’s tracking code is based on tried-and-true asynchronous JavaScript tracking techniques used by Google Analytics and just about every major web analytics product out there.

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